Impact of advertising
Today, advertising has become a medium for marketing a particular brand, product, service, event, business or even movies. Advertising has influenced our day to day lives and has so far provided a great impact upon our lifestyle as well. Whether it is about entertainment, festival, consumer goods, advertising has become the sole medium for promotion. With various forms, tools, techniques and mediums of advertising it has become easier for brands to get instant recognition in the market. Especially for consumer goods market advertising holds the sole responsibility of creating a buzz or reminder message about the brand to its target group.
If you look around and study you will realize how advertising has become an important factor for creating a brand experience in our mind. Every single business, brand or service holder advertises. Various movie makers even take huge help of advertising tools to promote their film in the market. And for political leaders, advertising is one effective tool to promote their political ideas among the masses. To sum up, it is already an open secret about how advertising has created a huge impact upon our lives.
Innovation is the key to success in any field of expertise. Be it any sector or organization, an innovative idea or strategy always takes the business to the forefront thereby creating a boom to the overall revenue of the particular organization or company. In brand advertising business, innovation plays a significant role. In fact, it is an innovative idea which is required to communicate to the target customers, influence their buying behaviours and finally convince them to adopt the product or brand. Besides innovation, there is one more factor which is again a key to successful brand advertising.
Any brand advertiser is aware of the fact that the first and foremost purpose of a brand advertising campaign is to capture the attention of customers by making them feel and think about the product. For this, the advertisers need to frame the brand message in such a way that it probes into the minds of the customers no sooner than they read it. But how is it possible? Creativity is the answer. An insightful creativity is also required to frame the brand communication in order to tickle the attention of the target customers.
Customers always seek to find something new in the brand message for which creativity is the only solution. But as mentioned above it should be insightful creativity, not some ordinary or complex one which will confuse the customers.
An innovative idea and an insightful creativity (in terms of design, message, approach) – these are two keys to successful advertising widely adopted by famous advertisers. Its quite a challenge (especially for existing brands) to convey the brand message to the same customers again and again. However, an innovative idea conveyed through a creative approach makes it easier for the brand advertiser to talk at ease about the brand to his target groups. Like leaves to the trees, like water to the ocean, innovation and creativity are to brand advertising. Cheers!