About a month ago a friend of mine approached me with a business opportunity, it was with a company called Adzoo. Now this particular friend is not internet savvy to say the least. To be honest I don’t even think he owns a computer. He told me that the company affiliated of Google and even went so far as to refer to them as “Google’s little brother.” Now I knew something was wrong, I could smell it from a mile away. If this company was in any way affiliated with Google I would have surely heard about it.
Maybe around a week later I was invited to a conference being held by a large insurance company that had decided to go into business with Adzoo. I only went out of curiosity and I have to admit, I was not impressed.
Now I myself have never been into MLM (multi-level-marketing) not to say that there’s anything wrong with people who are, but it is just not my preferred business model. I have learned through experience that for the most part MLM businesses can’t afford to provide a very good service and pay everyone in the down line to, but there are maybe a few exceptions.
The service that Adzoo provides is referred to as SEO when dealing with their customers. What the customers do NOT know is that Adzoo is merely over charging them for ad cost on some very poor ppc campaigns. They promise customers that they will get them on the first page of Google for the key words that they want to rank for within a 7 to 14 day period. This is done mostly on a local scale, and pricing is based on the radius that the person or company want’s to cover. Their targeted consumers are small business owners who are having a hard time with sales due to the emergence of internet shopping.
Now I do agree with one thing that Adzoo has to say in their pitch, and that is that any business that want’s to succeed in today’s market needs to have a strong presence online. However, that is all I agree with. Needless to say, I declined the “business offer” as I was not interested in promoting the organization in any way. I mean after all, if I wanted to make a couple buck overcharging people for adwords I could do it on my own couldn’t I.
So to answer the question, is Adzoo a reputable company? In my personal opinion; no! I checked out some of there work and realized that the businesses that have paid them for services are on the first page of Google, in the ad section! And not for any good keywords related to the industry at that, but the cheaper keywords and the actual company’s name!
If you are a business owner and you are interested in gaining more income via an online presence, I would have to advise you not to do business with this company but rather pay a real SEO consultant. It will probably cost you more upfront but it will definitely be cheaper in the long run (especially seeing as how Adzoo charges some pretty high monthly rates. If you want the true long term benefits that come with having your business online the only way is to get targeted, and organic traffic directed to your business, trust me you’ll be glad you did.